The Post-it® note is one of the great American all-time inventions. In 1991 3M needed a brand identity for Post-it® notes to protect its priority position. The logo uses an offset square combined with typography to create a simple solution for this ubiquitous product.

The new logo for this worldwide hotel chain needed to evoke a feeling of quality and yet appear affordable. Designed by Paul Woods (while at SBG partners) the leaf coming through the center of the E reflects the garden in the center of each hotel.

Amgen Engage is a interactive tool that supports Amgen's sales teams in their interaction with Physicians and medical teams.

The San Francisco Symphony wanted a symbol that reflected its unique location and home in one of the world's greatest cities. The musical keyboard architectural elements of Davies Symphony Hall, home of the symphony is graphically translated in this logo.

The Levi’s Loose logo is a simple bold graphic that represents a figure who is not constrained by tight jeans. When brought to the market Levi’s Loose accounted for 85% of the market share. The Levi’ Loose Logo was seen widely on television and print ads during the product's launch.

Black Pearls from Musco Olives is one of the nations largest producer and supplier of olives. Just Ripe is a package design that is meant to evoke the quality found in old world food packaging.

Lantern Moon offers beautiful and functional handcrafted products. They acknowledge the skills and cultures of the people who make them and are inspired by the communities that use them.

We created both the identity for Lantern Moon as well as their print packaging and catalogs.

Sun World International, Inc. develops, grows and markets an extensive collection of special fresh fruits and vegetables and is an innovator in the rapidly changing agricultural industry. They wanted a logo that reflected the variety of produce they provide.

ShiKai wanted a stronger more easily recognized brand identity that communicated both natural and quality. Woods+Woods redesigned the entire ShiKai product line in 2001. We recently created a new brand look for Borage and Hand & Body lotions. The new ShiKai brand is both distinctive and easy to find on the shelf. Sales continue to improve.

Kid Pix – best-selling Children’s Paint Program. Award winning package published in the books Great Packaging Design, Designing for Children, Communication Arts, and marketing by Design. Used as an examaple of effective packaging in “Selling off the Shelf ” marketing seminars.

I worked with Adobe starting in 1989 creating designs that showcased this new program called Adobe Illustrator. Over the past 20 plus years I have created designs for various projects such as the Adobe Postscript logo with Russell Brown. Russell came to me with a sketch showing paper coming off of a screen. What you see on the computer screen is what you can print. At the time this was a new idea. Computer monitors also had this curve to them that no computer monitor does today. 

Other projects with Adobe:  Designing a packaging label for Indian Springs water showing how Adobe Illustrator could be used to create 4 color designs and illustrations ready for print. At the time I had to work on a black and white monitor and choose my 4 colors from my CMYK screen book. To recent design projects for Adobe such as creating the logo for Colton or a package design demonstrating how metallic inks can be used and printed.

Paul Woods has created extendable product brands and packaging designs as a hands on designer, Art Director and Creative Director for some of the most visible food companies in the USA. From his experience as a designer at Landor Associates, Enterprise IG, Woods+Woods and for Deutsch Design Works. For the clients General Mills, General Foods and a wide variety of national clients. Here is a sample of past and recent work. 

Brand identity and Packaging design

California Gold Almonds LLC (CGA) was founded on the vision of processing superior quality almond products at a reasonable manufacturing cost by applying cutting edge technology and streamlined operations.  Their beliefs are full transparency, simple production processes and a commitment to food safety by maintaining clean and immaculate facilities.

It was my honor to serve on the board of the San Francisco chapter of the AIGA from the late 1980s to the early 1990's. During this time I designed a number of San Francisco chapter events announcements and posters. I was also on the board of the Portland Oregon Chapter of the AIGA from 2004 to 2006.